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A visit to the mall is not a quest!
Double-side interactive navigation totems are installed In Auchan RIVE GAUCHE shopping. The interactive navigation system based on the Infovision software platform helps visitors of the shopping center successfully navigate and quickly find the necessary information.
The project involves two main modules: an interactive map system and ad units that allow you to interact with ads using the touch screen.
Due to the interactive features of the navigation system, the visitor can easily build a route of the totem (the terminal) to the desired point to view information about any location on the map. Thanks to the search module, the visitor can easily find the store, product or brand he is interested in by name or tags.
Advertising blocks displayed on the screen in standby mode will notify about promotions, special offers of tenants in the shopping center and events held on its territory.
It is noteworthy that advertising and updating information in the navigation system are carried out remotely with the help of Infovision staff, who, after the implementation of the project, assumed the responsibilities of an advertising operator and technical support.
The project’s customer, an international developer who manages 393 shopping centers around the world, CEETRUS Ukraine (until June 2018 Immoshan Ukraine), was very impressed that the full cycle integrator was able to qualitatively implement the turnkey project with its further support.