The HUAWEY P Smart + advertising campaign on interactive digital panels clearly showed the possibility of easily integrating the advertiser’s ready-made web content with advertising media installed in shopping and entertainment centers. In standby mode, video content was shown and after touching the screen, the user could get to a more detailed description of this smartphone. Due to the interactive presentation of information, the brand has become closer to its customer and this has consequently positively affected sales at the points of presence of the advertising campaign.