Unilever ТМ “Dove” advertising campaign on non-standard interactive digital panels installed in 10 shopping centers in Kiev, Lviv, Odessa, Dnipro and Kharkov.

Mutual case study of the communication group razom communications and the digital indoor advertising operator Infovision. The mechanics of the campaign include the display of an advertising video, website, and QR code. The successful arrangement of advertising structures makes it possible for visitors to the shopping center to get acquainted with the advertising message and immediately nearby, to purchase the advertised product.