World communication trends are gradually reaching Ukraine. Now in Ukraine, advertising through programmatic has become possible thanks to the collaboration of ADMIXER and Infovision.

More and more companies are allocating separate funds in advertising budgets for advertising using programmatic technology. Pay for accommodation "paper" media advertising on the major operators becomes unprofitable for the client: the high prices, the extra costs for printing, assembly and disassembly of materials, there is no distribution of the audience, the absence of flexible scheduling.

Programmatic, due to the wide selection of targeting, makes advertising more effective and not expensive in cost, and therefore this format of advertising has all the chances to become popular in Ukraine.